send design from directmail to mail designer pro

So, to simplify things, ensure these details are in a larger typeface and draw more attention. While you don’t want to bombard your audience with too much information, you want them to view all the prominent pieces of your copy, like headlines, CTAs, and other important details. Arrange your text in a logical and engaging way On the other hand, if you are promoting an event or offering coupons, a postcard or snap pack would be a more suitable format. If you have a lot of product information to convey, brochures or catalogs can be your best bet. Your format will decide the amount of content and images that will fit onto the direct mail piece. For example, if your goal is to increase event attendees, you must focus on why your event will help them and some exciting testimonials or offers that can back up your appeal. Why are you creating this direct mail? What do you want to achieve in terms of the results? The purpose of your campaign will influence the direct mail design. Getting clear on your target audience also gives valuable insight into how much information you should be offering, the CTAs that will encourage your audience, what offers they will respond to, etc. For example, the images that attract SaaS buyers will differ significantly from those that attract buyers of beauty products. Your direct mail design will change from audience to audience. To create this plan, here are five things you must consider. To start your design process, you must develop an initial outline for the piece. To ensure the ROI is worth it, here are three steps to help you create designs that deliver results. How to Design Direct Mail That Converts?Ĭreating a direct mail campaign can take up a lot of time and resources. For example, if they use specific color tones across other mediums, like social media and websites, the same color tones must be applied in the design of the direct mail pieces. It’s important that your team maintains a cohesive brand image with your direct mail pieces. Ensure Offer & Call to Action Are Clearĭirect mail design considers all the factors that create a compelling and engaging way of presenting your message.Īn effective direct mail design involves selecting the right colors, photos, formats, marketing message portrayal, and brand associations that evoke curiosity and encourage the recipient to take the desired action.Best Practices for Designing Direct Mail Pieces.Incorporate active white space intentionally.

Create a grid structure to help with visual organization.Arrange your text in a logical and engaging way.Step 1: Plan Out Your Direct Mail Piece.How to Design Direct Mail That Converts?.

Send design from directmail to mail designer pro